Love marketing? Hate it?
I used to hate marketing ... until I learned this important truth: I am always a marketer. So are you. Don’t think so? Well, if you've ever asked somebody to do something and they did it, you are a marketer. If you have a relationship in your life - any relationship, you are a marketer.
Regardless of how you're marketing - online, on social media, to your email list, in a funnel, in sales conversations, or just with your family and friends, it’s all about relationships. The key to good marketing, aka relationships, is communicating authentically. That is what creates relationships - whether in marriage or with high-paying clients.
If you want to engage in effective, heart-based marketing that changes lives, here are two key questions to ask yourself:
1. Am I being my authentic self?
You will convert more people into followers by sharing from your heart than by trying to put on what you see out there, what you think has to be done. Do what’s in your heart - which hopefully is building good relationships by honoring and respecting people. People want you as your authentic self. If you are trying to copy someone to get a specific result, it’s not going to land.
One of the reasons we copy others is because we think we have to do it right. I used to think it had to be the perfect campaign, verbiage, or phrase to capture them. In reality, there isn't one perfect word or way. What's perfect is how you would say it. I stepped back and asked, do I feel congruent with my message? Do I love my message? When I send a message out to someone, is it from my heart? Do I care or am I just trying to get a number? It was a slap in the face to realize that some of the things I was doing were just to get things done and not really because I truly cared. So I had to go in and tweak things, and I am continually tweaking.
Give yourself permission to be real, to be you.
2. Does this person know that I care about them?
Or this variation: Am I showing love to this person as I would want to be loved? Now, I know that might sound a little woo-woo for some of you but it’s true that if you treat people with love and respect, they will reciprocate.
If you are not getting responses through Facebook or to your emails, check what you're putting out there. Anytime you send a message - whether a phone call, text, email, social media contact, or whatever it might be - first ask, can they feel that I care about them, that they are important, that they are not just another number or a dollar sign but that they are a person with feelings and emotions and that I care about them? If I received this would I feel loved and cared for? If the answer is yes, then you are doing a great job at marketing. If it feels salesy, manipulative, inauthentic, or if there are things that you want to say but don't, it won’t work.
If you can answer yes to these two questions, then you are marketing effectively from the heart and you can start taking it to the next level - working on building out your message and campaigns. Just make sure you have a heart-centered foundation so you can get the results you want.